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Contact: Sylvia Crum
Director of Communications and Development
276-791-5572 (cell)

Duffield, VA, 11/09/2023 – Appalachian Sustainable Development (ASD)’s annual GivingTuesday fundraising campaign will run November 14 to November 28, as the organization aims to raise $50,000 to fight food insecurity in Central Appalachia. With $25,000 set aside as a 1:1 match, all donations made during the campaign will be doubled to meet ASD’s $50,000 campaign goal. Donations can be made on Appalachian Sustainable Development’s secure website at: https://asdevelop./donate. Donations may also be mailed to: PO Box 475, Duffield, Virginia, 24244. Checks must be dated between 11/14/23-11/28/23 to be credited to the annual campaign. All donations are tax deductible.

“Each year, ASD joins the GivingTuesday effort by creating a campaign to allow supporters near and far to participate in our fight against food insecurity. One in eight people in Central Appalachia do not know where their next meal is coming from. It’s time to put an end to that, and that’s why every single donation helps,” comments Sylvia Crum, ASD Director of Communications and Development.

GivingTuesday is a global generosity movement, unleashing the power of people and organizations to transform their communities and their world. Launched in 2012, it’s a simple idea: to create a day that encourages people to do good and has raised billions of dollars for critical causes around the world.

“GivingTuesday inspires people all around the world to embrace their power to drive progress around the causes they care about, not just on one day but throughout the year,” said Asha Curran, GivingTuesday’s CEO, and co-founder. “With country and community leaders, millions of organizations, and countless givers of all kinds, GivingTuesday is creating a shared space where we can see the radical implications of a more generous world.”

About GivingTuesday
GivingTuesday is a global generosity movement unleashing the power of people and organizations to transform their communities and the world. GivingTuesday was created in 2012 as a simple idea: a day that encourages people to do good. Since it began, it has grown into a global movement that inspires hundreds of millions of people to give, collaborate, and celebrate generosity. For more details, visit:

About Appalachian Sustainable Development (ASD)
Living Better. Locally. It’s what drives ASD’s commitment to build a thriving regional food and agriculture system that creates healthy communities, respects the planet, and cultivates profitable opportunities for Appalachians. Since 1995, ASD has been working in Central Appalachia, providing hope and making a difference for the people who call the region home. What began as opportunities for struggling tobacco farmers to grow fruits and vegetables have become lasting solutions to regional challenges that impact economic development, workforce development, food access, health, and wellness.

A leader in sustainable agriculture, economic and workforce development, and food access, ASD is developing a destination agriculture campus where innovation meets agriculture in Washington County, Virginia. To learn more about ASD, visit:


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