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In 2017, the Appalachian Harvest Food Hub expanded to include an Herb Hub™ in its Duffield, Virginia facility. The Herb Hub™ envisions a thriving and sustainable herbal economy in Central Appalachia, where plant conservation is achieved through profitable cultivation. We offer the following services to the beginning and experienced medicinal herb farmers in Central Appalachia:

Services Offered to Medicinal Herb Farmers

Seed to Sale Training

Check our calendar for workshops on plant propagation, forest farming practices, post-harvest handling, and more.

Herb Processing Equipment

Root washers, herb dryers, & more are available at AH to increase post-harvest handling efficiencies & enhance product quality.

Technical Assistance

On-farm technical assistance to assess your farm’s potential for growing forest botanicals and field grown medicinal herbs.

Aggregation & Marketing

Connecting herb farmers with premium-priced domestic and international buyers seeking high quality, sustainably grown herbs.

Cost Share Funding

As grant funding is available, cost-share can help offset start-up costs, including certifications and planting stock.

Point of Harvest

ASD and Virginia Tech are piloting a new workforce development program that offers free training to wild harvesters and buyers of woodland roots, barks, and herbs. Training topics include: plant identification, safety, sustainable harvest, post-harvest handling, processing, and more. ASD’s Appalachian Harvest Herb Hub helps trained harvesters access fair wage markets for high quality, sustainable sourced botanicals. Click the buttons below to learn more and purchase PoH certified planting stock!

2024 Current Herb Hub™ Demand

Click the button to access the latest harvest demands of the Appalachian Harvest Herb Hub™. This spreadsheet is updated live throughout the year. If interested, please email Robin Suggs at with the volume and price for each herb you’d like to supply this season, making sure you’re able to meet the specification and certification requirements listed.

Herb Hub™ Virtual Tour

Step behind the scenes for a virtual tour of the Appalachian Harvest Herb Hub™ in action! Check out the video below to learn more about the types of services we can offer.

Agroforestry Assistance Application

If you are a landowner interested in diversifying your income, agroforestry may be a fit for you!

Please complete the application so we can learn a little more about your land, interests, and experiences. We can then offer assistance ranging from access to our newsletter, a technical assistance phone call, and/or an on-farm site visit based on our funding and availability. The demand for high-quality, ethically sourced herbs is growing, so join the local herb farming movement today!

Please read the application description before starting the application.

Black Cohosh
Photo Credit: Katie Commender

Herb Price Lists

ASD helps connect a network of herb farmers throughout Central Appalachia with premium-priced domestic and international buyers who are seeking high-quality, sustainably grown herbs. Every year, ASD secures advanced purchase orders so farmers can grow for secured wholesale and retail markets. Check out our price lists for historical pricing. Contact us today if you’re interested in selling to these markets!

Appalachian Beginning Forest Farmer Coalition (ABFFC)

ASD is a founding member of the Appalachian Beginning Forest Farmer Coalition (ABFFC), a network of over 1,000 forestland owners, universities, and governmental and non-governmental organizations that share a common goal of improving agroforestry production opportunities and farming capabilities among forest farmers. ABFFC membership is FREE, and provides access to a variety of resources, tools, and networking opportunities. In 2020, ABFFC was honored with the Herbal Insight Award from the American Herbal Products Association for going above and beyond to ensure the continued success of the herbal industry.

ABFFC interviewed by NPR about forest farming: “Cash Crops from the Woods; Forest Farming Economy to Shoot up

West Virginia Forest Farming Invitiative (WVFFI)

ASD is a founding member of the West Virginia Forest Farming Initiative (WVFFI), a collaborative effort of six partner organizations to grow a thriving ecosystem and economy for non-timber forest products and the people who love them in the Mountain State. The WVFFI offers mini-grants, site-visits, workshops and more for beginning and experienced forest farmers in West Virginia.

Photo Credit: Katie Commender

Learn More about Agroforestry

Interested in learning more about agroforestry practices, like forest farming and alley cropping? ASD’s Agroforestry Program offers resources and services to help get you started.

Forest Botannicals Week

Forest Botanicals Week (FBW), held May 18-22, 2020, was a free online public awareness campaign supporting a sustainable, responsible, and equitable supply of Appalachian forest botanicals. The campaign was co-created by ASD and the American Botanical Council’s Sustainable Herbs Program. Together, we developed a number of educational videos, compiled dozens of forest botanical resources, and shared daily stories and calls to action to inspire collective change. We invite you to join us in the journey, to learn more about the people and plants from Appalachia, and discover how you can help.

Funding & Certification Opportunity

The FGV program was established to create a voluntary, third-party verification process for non-timber forest products (NTFPs) that are produced and harvested in a sustainable and legal manner. To learn more about United Plant Savers’ FGV program, click HERE!

The Farm Service Agency’s (FSA) Organic Certification Cost Share Program (OCCSP) provides cost share assistance to producers and handlers of agricultural products who are obtaining or renewing their certification under the National Organic Program. To learn more about cost-share funding, click HERE!

Upcoming Events


Q: Who can use the Herb Hub?

A: People who need or want assistance processing and selling their herbs to herbal products companies. The Herb Hub has space and equipment for washing, drying, milling, sifting, and packaging medicinal herbs in a GAP certified facility.

Q:  What types of herbs are in demand at the Herb Hub?

A: Most of our customers are medicine makers, tea companies, and resellers of medicinal herbs. Therefore, most of our demand is for field and forest grown medicinal herbs. These would include things like peppermint, elderberry, black cohosh, goldenseal, witch hazel bark, and many others! To see our current demand list, click here.

Q: for us to work together, do my herbs have to be processed at the Herb Hub?

A: For quality control, we prefer that all herbs be processed at our GAP certified Herb Hub in Duffield, VA. Comparable processing at/near your farm can be used, subject to prior approval on a case by case basis.

Q: What geographic region does the Herb Hub serve?

A: Most producers who use the Herb Hub marketing and processing services are located within a three-hour drive of Duffield, Virginia.

A: You can. Our three-hour drive radius to Duffield is a recommendation to safeguard your profitability. Consider the following expenses versus profits scenario for a producer traveling from Roanoke, Virginia to Duffield:: 

  • 2 nine hour days including 6 hours drive time and 3 hours processing time each (18 hours time invested, total) 
  • 378 mile round trip X 2 trips (756 miles total) 
  • 10 pounds of dried peppermint (~100 pounds fresh) at $25/pound less 10% Herb Hub commission = $225.00 gross profit
  • 756 miles X .50 per mile = $378.00 
  • This provides for a net loss of .$153.00. 

This scenario does not even account for your time growing and harvesting your crop.

In this example, it is not profitable to travel such a long distance to sell 10 pounds of dried material. Your profitability changes, however, if you sell more – say, 50 pounds of dried material (~500 pounds of fresh material) or if you sell a crop that pays more than $25 per pound.  

Only you can determine what makes sense for you.

Q: What level of expertise do I need as a grower to market through the Herb Hub?

A: While we want to encourage everyone who is interested to become involved in agriculture, realistically we need folks who have experience in agriculture production. If you do not have experience bringing in a commercial crop to market, or if you consider yourself a beginner, we encourage you to check out our Producer Pathway to see which of our other programs can help you get started or advance in agriculture (i.e.  FARM, SWVA Field School or Grow Your Own).

Q: What if I can grow some, but not all, of the amount of a particular crop on your demand list. Are you still interested?

A: We are still interested but there are a few considerations to keep in mind. When working with our buyers, the closer we come to providing the quantities desired by each buyer, the more likely we are to get that bid. In other words, if we can supply only 5 pounds of a requested 60 pounds, we are not as likely to secure the bid as we would by supplying all or most of the requested 60 pounds. The closer the commitment is to the buyer’s requested amount, the more likely we are to be able to sell to that buyer. Keep that in mind when you are looking at the Demand List

Donate Today!

Donate today and help Appalachian farmers finally make a profit forest farming, while also conserving at-risk medicinal plants. Your donation, no matter the size, makes a big difference for the people, plants and future of Appalachia.

The Herb Hub™ Team

Katie Commender

Agroforestry Director

Email Katie | 276.623.1121

Robin Suggs

Procurement Manager

Email Robin | 276.623.1121

Shannon Joyce

Herb Hub Associate

Email Shannon276.623.1121


We have a collection of agroforestry resources, including information on planting, forest botanicals, native fruits and nuts, markets and more!

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